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Introducing the NeeDoh Nice Cube! The new squishy, squeezy, square sensation! With the Super Solid Squish! It's the Squish that Resists! Try it and...

Rudie is a Mini Soft Raccoon stuffed animal with a curious personality and an appetite for fun! This usually ends up getting him into trouble but h...

Aquabeads is the Original Water-Activated Bead Craft Kit! Since 2004, children throughout the world have created millions of Aquabeads designs. Pas...

Woodland charm practically emanates from Fernie, our sweet Mini Soft Fawn stuffed animal! This diminutive baby deer’s seated pose will snuggle ende...

For instant retro vibes, just add water! Watch carefully as this lotus flower fizzer dissolves, because there’s a fun surprise inside. Perfect for ...

Sketch Pals are clippable doodle board characters that let your kids doodle while they’re out and about! Perfect for clipping on backpacks, lunch b...

Get this bento box full of squishy fidget foods! This little box comes with 2 little squishy dumplings and 2 little squishy sushis. Impossibly cute...

Fan Favorite Cool Cats has gone SUPER!!  Now there's more cat to stretch and squeeze and love!  Super NeeDoh® makes a great gift and is perfect for...

Together, we’re etching our way to a better tomorrow with the sustainable Etch A Sketch, the original magic screen drawing toy for boys and girls a...

This fun game for kids puts teamworking skills to the test! An exciting addition to your gamily games for kids 4 and up, Narwhal Waterfall is a fun...

Large and stately, Esme the Mauve Unicorn stuffed animal is a graceful fairytale creature who’s certain to please the fantasy lovers in the crowd! ...

The BRUDER police force is being enhanced. BRUDER emergency services will now also be able to police hard-to-reach terrain outside the city limits ...

Take your child’s creativity to the next level with the MagnaTiles® Clear Colors 100-Piece Set! Designed for ages three and up, these magnetic toys...

Creating art is a great way to help yourself feel calm. There are no rules in art, so feel free to color outside the lines. Includes eight double-s...

This kid-friendly badminton set features oversized soft rackets and giant bouncy birdie balls that make back and forth play easy to achieve. Racket...

Albus Dumbledore™ wears a hat atop his long white hair. As the aged and wise Headmaster of Hogwarts, Dumbledore™ is dressed in a beautifully adorne...

Piks is a construction toy designed to stimulate children's development, concentration and creativity. The principle is simple: create the most ori...

For older children who enjoy dolls, the new Corolle Girls collection is a dream! Melody is a beautifully designed doll with the proportions of an o...

Get your little ones moving and grooving with Watchitude Move Jump Ropes! These 7-foot jump ropes are perfect for kids who want to stay active and ...

Welcome to Friendship Falls, where our "Jungle Animals" live in peace and harmony! This 100-piece puzzle has extra-large, durable pieces little han...

Get up close and personal with some of history's most fearsome creatures as you complete this 100 piece extra-large jigsaw puzzle from the Jurassic...

Unleash your child's creativity with the Do-A-Dot Art Book: Discovering Dinosaurs! This interactive book is filled with fascinating dino-themed ill...

About BRIO World: BRIO World is our open-ended play system that grows with your child. All BRIO World toys work with each other to create an entire...

Race to stock up your camper! Flip the cards to see what camping gear you can pack next, then use your marshmallow slapper to smack the matching ca...